have implemented their new ‘mobile algorithm’ which ranks mobile-friendly websites higher than others in mobile searches. You will absolutely, positively loose website visitors and potential sales with a site that fails the new Google standard.

Google also announced its intentions to help users find more mobile-friendly sites by adding a label to mobile-friendly sites in search engine results pages.

Having a mobile website suddenly represents a massive opportunity for you to improve your Google rankings. Right now this opens up the playing field and allows you to surpass your previously ‘Google efficient’ competitors. With a mobile-friendly website you will be targeting customers using mobile devices as well as everyone else at the same time. It is the best solution and one that will be in play for a long time.

Why do I Need a Mobile-Friendly Website?

Google says that now more than 30% of website traffic comes from mobile devices.

Message from Google: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

Test your website with Googles mobile test here:

Mobile Visitors are Task-Focused

Most of the time when a customer visits your mobile website, they are not there to peruse all of your products or services. They are on your mobile website for a specific purpose such as comparing your price to a competitor’s, looking for your address or phone number, or checking your brand’s consistency across online and offline channels from one of your physical locations. Providing the information they’re looking for with intuitive navigation
and a fast loading mobile site is the first step towards building a business relationship.

Mobile Users are More Likely to Convert

Users are looking to your mobile site or app as either a complementary feature or main pathway towards making a conversion. If you can effectively offer your products or services and establish a brand identity via mobile, your
potential customers are more likely to make a purchase.

Even if most of your actual conversions are not from mcommerce, your mobile channels can provide a streamlined and more memorable buyer journey for your customers.

The Importance of Mobile Marketing

70% of users will access a mobile site or app to find out more information about a purchase, and nearly 50% of them will do that while they are in-store shopping. An inconvenient mobile marketing experience leaves the door open for your competitors, which could lead to you losing potential customers who are already browsing your products in one of your stores.

Differentiate Your Business

Users who are looking to make a purchase expect mobile pages to load in less than 3 seconds. However, 85% of full-site mobile pages take 4.8 seconds or longer. By making your brand more than just a nice looking mobile site, but also one that loads quickly on checkout pages, your users will remember and utilize your mobile site often, which will increase your overall ecommerce sales