Spam Abuse FAQ

Mailing lists: spam best practices

In order to prevent being labeled a spammer, you need to ensure that your intended recipients have given their consent to receiving an email via some affirmative means, such as a double opt-in procedure.

It is also important that you have procedures in place that allow the recipient to easily revoke their consent i.e. an ‘unsubscribe’ or ‘remove’ link in the mail.

Best Practices to conduct a legitimate mailing list: